Estate Agency of the Year Awards

Estate Agency of the Year Awards 2016
Estate Agency of the Year
Outstanding Contribution
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Lettings Agency of the Year Awards 2016
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LETTINGS AGENCY
OF THE YEAR
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Campbells
www.campbell-online.co.uk

Best Social Media 2016

It appears that Campbells have rightly made social media central to their business objectives and this should be commended. Some bold moves have been made and it’s evident that they have a solid understanding of the changes and the momentum they’re gathering. They have a clear strategy in place – everything is related to turnover. They have shown a viable link from social media activity to the bottom line and they are using their marketing budget wisely. They are attracting clients to the office through online activity so there is a qualitative feedback element, as well as quantitative back up through the bit.ly links. The directors have worked hard with the team to increase interest in social media and everyone is now on board and actively participating in activities. Campbells need to be applauded for their attitude to social. They are small which means they can be agile but still, a decision to move all advertising spend online is a bold decision, whatever your size.

Gold
Best Single Office Midlands 2016

Campbells is an innovative agency which is heavily involved in the local community. The team is constantly involved with local events and initiatives and it utilises its database and social media activity to great effect in promoting these to maximise support. The director is passionate about the digital marketplace and has actively sought to learn as much as possible about how to maximise the potential of the online offering. There has been heavy investment over the past 12 months to move the business forward and the panel found that Campbells is a great example of a business adapting to the modern world, and the ever-increasing requirements of a demanding clientele. The director has complete trust in the people he has recruited for his business; each member of the team has individual responsibilities and autonomy but the director is readily accessible when required.

Gold