Estate Agency of the Year Awards

Estate Agency of the Year Awards 2016
Estate Agency of the Year
Outstanding Contribution
Regional Winners
Specialist Winners
Individual Awards
Winners by Company Name
Judges' Report
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Lettings Agency of the Year Awards 2016
View the 2016 Winners
Deighton McKensie

Best Newcomer Estate Agency 2016

Craig Ferguson set out to bridge the gap between online and traditional agencies and he is doing very well with his hybrid model. He has set up a number of considered tech solutions so his staff can save time where possible, to allow them to focus on personal client care. He manages to find the right balance between automation and communication, which is great. All viewings are accompanied and the staff wear branded smart/casual wear so are instantly identifiable. This also aids brand awareness. The business was launched via social media channels and word of mouth recommendations and he has managed to build a good pipeline and stock levels using this approach. Clever use of video walkthroughs is increasing traffic and leads – they are sufficiently engaging so viewers follow the call to action at the end and contact the branch. The panel saw some compelling and memorable marketing initiatives to encourage people to engage with the brand.