Estate Agency of the Year Awards

Estate Agency of the Year Awards 2016
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Lettings Agency of the Year Awards 2016
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LETTINGS AGENCY
OF THE YEAR
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Howard Cundey
www.howardcundey.com

Best Medium Estate Agency South East 2016

Howard Cundey is an agency taking bold steps to meet the changing demands of a 21st century clientele. The directors recognise that customers have ever-changing requirements and they have risen to the challenge of meeting these in every single interaction. They have reduced their high street presence and formed three regional centres, one in each of the three counties they operate in, creating a centralised hub for all services. The branding is extremely effective and is immediately recognisable wherever it’s seen, whether on branded cars or signage at local events. They’ve created a fun character in Howard the Fish and are using him effectively on social media to increase brand awareness and engagement. The culture is inclusive and fun, and the directors have worked hard to ensure that the team continues to feel valued and secure despite the changes to the business.  

Best Innovation Estate Agency 2016

Howard the Fish is the main character in a long-term marketing campaign designed to grow brand awareness of Howard Cundey. This approach is pretty unusual in the industry and has resulted in an increased audience for the online campaigns so gives the business much greater reach: Howard the Fish seems to have quite a following of people keen to watch his  moving travails. The directors were keen to think laterally about the best way of increasing brand recognition and growing market share and felt that one way they could do this to great effect was to target the children’s market as they are probably the most effective influencers of parents. Howard the Fish can be seen across both digital and printed materials so there is a book and a website, and he has a substantial social media following. There was clear evidence that Howard Cundey has been able to monetise this following and there is a definite increase in turnover and profit, AND an increase in less tangible objectives such as social proof.

Gold