Estate Agency of the Year Awards

Estate Agency of the Year Awards 2016
Estate Agency of the Year
Outstanding Contribution
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Individual Awards
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Judges' Report
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Lettings Agency of the Year Awards 2016
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Best Marketing Lettings Agency 2016

This campaign came about in a very original way and was the result of quite a bit of thought coupled with the identification of an opportunity that would benefit several different parties. A local artist visited the office to ask if she could use the walls to showcase her work which Lovetts agreed to. They then identified the dual opportunities of helping local artists and supporting their chosen charity of Breast Cancer Care. They asked the artist to produce pink-themed art with all proceeds going to the charity so she produced one per day for the month - these were sold to the highest bidder each day. As the paintings were changed so regularly, they saw a marked increase in footfall and the level of instruction also grew beyond forecasted levels. Lovett has a strong commitment to marketing the business through many different channels. They turned their sale boards pink in-line with the campaign and the fact that the associated paintings were sold from the offices also created synergy.