Estate Agency of the Year Awards

Estate Agency of the Year Awards 2016
Estate Agency of the Year
Outstanding Contribution
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Lettings Agency of the Year Awards 2016
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Best Student Lettings Agency 2016

Parklane Properties is one of the longest-standing lettings agencies in Leeds and it uses this heritage as a platform to position itself as the go-to expert in its location. The directors underwent a full brand refresh last autumn following extensive research by an independent branding agency. The results showed that students wanted to feel at home in their new accommodation but also confident that they could have fun and live the student life. It was from these insights that the new strapline was created - “the home of good times”. The new look and feel was rolled out across all platforms, both on and offline, generating some fantastic engagement levels in the process, especially through competitions. Responding to demand from wealthier students, the directors have also created a range of premium student properties called the Autograph collection. These properties were refurbished to a higher standard and offer add-on services such as broadband, a gardener, flat screen tv’s and welcome hampers. Parklane has every angle covered and the team should feel proud of their achievements.